Deep Dive Workshop: Mastering Your Localis Data

Deep Dive Workshop: Mastering Your Localis Data

Turn Statistics into Strategy.

Following our launch event, the HGBA is hosting a hands-on, two-hour intensive workshop, facilitated by Elliot Taylor from Localis, designed to help you unlock the full potential of the Localis data now available to all members. This session is specifically tailored for business owners who want to move beyond "looking at charts" and start making data-driven decisions that impact the bottom line.

What We’ll Cover

• Demystifying the Data: We’ll break down exactly what you’re seeing in your fortnightly reports—from Visa transaction spending and visitor origins to accommodation occupancy trends.
• Sources & Reliability: Gain a clear understanding of where this data comes from (and where it doesn't). We’ll discuss the "50-60% Visa capture" rule and how to scale these insights to reflect the total market.
• Navigating Limitations: Learn how to account for data lags, privacy thresholds, and the difference between "online" booking data vs. direct "over-the-counter" reality.
• Actionable Interpretation: The core of the workshop. We will demonstrate how to use visitor spend patterns and peak-period forecasts to adjust your staffing, marketing spend, and inventory levels.

Workshop Details

Time: 9:00 AM - 11:00 AM 

Format: Interactive Workshop - Bringing a laptop or tablet is highly recommended so you can log into your member portal in real-time.

"Data is only as valuable as the decisions it informs. This workshop is about giving you the toolkit to leverage regional insights for individual business growth."

Limited spots available to ensure a quality learning environment. Secure your spot now.